Sofi Bakery
A front-of-house wardrobe for the counter and floor teams of a Berlin bakery: long-sleeve tops, sweatshirts and T-shirts, garment-dyed in Portugal.
- Long-sleeve tops, Sweatshirts, T-shirts
- Counter and floor teams
- Germany
- Development, garment dyeing and production in Portugal.
The team pieces hanging in the shop. Photograph of the delivered work. Previous work led by our production team.
What was made, and how.
A bakery with a strong visual identity wanted its counter and floor teams dressed in pieces that belonged to the place: soft, washable, in the colours of the brand rather than a generic apron over black.
The wardrobe was built from jersey and fleece: long-sleeve tops, sweatshirts and T-shirts, garment-dyed so the colour sits in the finished piece and ages evenly with washing.
Development, dyeing and production ran in Portugal, and the pieces were delivered for the team to wear in service.
- 01
Brief
Counter and floor teams, soft pieces in brand colours, worn daily and washed often.
- 02
Development
Jersey and fleece bodies sampled, colours fixed through garment dyeing trials.
- 03
Production
Cut, sewn and garment-dyed in Portugal, delivered to the bakery.
In context
Counter team in the SOFI T-shirt and apron.
The Bread Club print on the back of the team T-shirt.
Bakers in the team wardrobe at the ovens.
Floor team in apron and T-shirt.
The navy version of the team T-shirt.
Chest print detail.
Planning a programme like this?
Roles, locations, approximate numbers and timing are enough to start.
Answered by email, by the people who will run the programme.