Aethos
Printed T-shirts with woven labels and hangtags for the Milan launch of a hotel group, developed and produced in Portugal.
- T-shirts, Labels and hangtags
- Launch team and guests
- Italy
- Development, printing, labelling and production in Portugal.
Woven label sewn at the partner factory. Photograph of the production. Previous work led by our production team.
What was made, and how.
For the opening of its Milan property, the group wanted a T-shirt that carried the house tone of voice: a digital print on an ecru heavyweight jersey, a woven label in the neck and a hangtag with the brand line.
Labels and hangtags were developed alongside the garment so that the piece reads as one object, from the print to the last stitch of the label.
Development, printing, labelling and production ran in Portugal with the specialist partner for each step.
- 01
Brief
One launch T-shirt, with its own labels and hangtag, for the Milan opening.
- 02
Development
Jersey, print and woven label sampled and approved as one piece.
- 03
Production
Printed, labelled and packed in Portugal, delivered to Milan.
In context
The digitally printed T-shirt.
Woven labels before sewing.
Hangtag attached at the factory.
Planning a programme like this?
Roles, locations, approximate numbers and timing are enough to start.
Answered by email, by the people who will run the programme.