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Role & Form

Corporate & Venues

Front of house uniform programmes for reception, host and concierge teams

One wardrobe for the people at the door and the desk, in hotels, restaurants, stores, airports and offices. Developed, sampled and produced in Portugal and Europe.

Developed, sampled and produced in Portugal and Europe.

Two front-office staff behind a long wooden desk in a hotel lobby

Front office team behind a lobby desk.

The problem

The most looked-at team on site, dressed from six catalogues

Front of house is a set of roles, not a sector. The hotel receptionist, the restaurant host and the office concierge are the first person a guest meets and the one looked at most closely. Yet they are often dressed piece by piece.

A programme treats those roles as one wardrobe: each gets what its position needs, all share one cloth family and colour, and the specification is written down so a later site or order is produced to the same reference as the first.

Roles

One language across every role.

  • Reception

    Seated and standing in turn, seen up close all shift.

    Jacket · Dress · Trousers or skirt · Shirt or blouse · Fine-gauge knit

  • Host

    At the door of a restaurant, store or venue. A lighter register than reception, same colour story.

    Unstructured jacket · Shirt or blouse · Trousers · Dress · Knit polo

  • Concierge

    Desk, lifts and pavement in every weather. The most formal role, with outerwear built in.

    Tailored jacket · Waistcoat · Trousers · Shirt · Neckwear · Overcoat

  • Guest relations

    Walks the property and greets arrivals. Needs ease of movement and a quiet step up from reception.

    Soft-shoulder jacket · Dress · Trousers or skirt · Blouse · Cardigan

  • Floor host

    Shop floor, showroom or lounge, standing most of the day. Modern pieces usually beat full tailoring here.

    Overshirt · Knit polo · Fine-gauge knit · Trousers · Scarf

  • Information desk

    Terminals, visitor centres and large venues: recognisable from a distance, approachable up close.

    Jacket · Shirt or blouse · Trousers or skirt · Knit layer · Lightweight outerwear

Garments and conditions
AI concept: bakery counter host in a rust bib apron over a striped T-shirt behind trays of bread

Developed as one wardrobe.

Tailoring
Jackets · Unstructured jackets · Waistcoats · Trousers · Skirts · Dresses
Shirting and knitwear
Shirts · Blouses · Knit polos · Cardigans · Fine-gauge layers
Outerwear
Overcoats · Raincoats · Lightweight layers for doors and forecourts
Accessories
Ties and neckwear · Scarves · Belts · Aprons · Textile accessories

Operating conditions

  • Standing shifts, inside and out

    Desk, door and pavement in one shift. Cloths are chosen for crease recovery and comfort; outerwear is in the brief from the start.

  • Seen up close

    Collar, hem and how the cloth sits after eight hours all have to hold, because nobody looks at a uniform as closely as a guest at the desk.

  • A step between roles

    One team with a quiet hierarchy: a change of cloth, a waistcoat where another role wears knitwear, different neckwear.

  • Many roles, modest numbers each

    Six roles at a handful of people per site. Cloth and details are developed once and shared; variety comes from cut.

Programme structure

How a front of house programme is structured

  1. 01

    Role matrix across sites

    Roles, sites and seasons mapped against garments, so the hotel desk, the office lobby and the terminal desk are one brand with the right register each.

  2. 02

    Decisions on real pieces

    Cloth, construction and fit are decided on real samples, reviewed under the lighting and in the setting the role actually works in.

  3. 03

    One specification, every site

    The sealed specification carries colour, cloth and construction, so a new site, joiner or repeat order is produced to the same reference as the original.

The process, in short

Front of house briefs arrive from brand, operations and procurement at once. The role matrix is the one document they all work from, and each stage closes with a clear approval before the next begins.

Each stage closes with a clear approval before the next begins.

The eight stages, from brief to delivery
FAQ

Questions front of house buyers ask.

Is front of house one uniform or several?

Several garments inside one wardrobe. Each role gets the pieces its position needs; all share one cloth family, colour and detail.

Can a hotel desk and an office lobby share the same programme?

Yes, if they belong to the same brand. The role matrix carries each site and its register, so the hotel can sit a step more formal than the office.

How do you dress a role that works both inside and at the door?

Outerwear is developed with the rest of the wardrobe, in the same cloth family and colour, so the uniform reads the same on the pavement as at the desk.

What happens when someone new joins after the first delivery?

The sealed specification is the reference for later orders, so a new joiner is dressed to the same specification as the first team, subject to material availability and any agreed updates.

Discuss your programme

Planning a front of house uniform programme?

Tell us the roles, the sites, approximate numbers per role and your target date.

  • We read it and ask what is missing.
  • We propose a route and what to expect next.
  • No mailing list, no automated follow-up sequence.

Quote request form on the Front of house page. Two steps. Required fields are marked; optional fields say so.

  1. 01Your organisation
  2. 02Your programme

Step 1 of 2: your organisation

Your organisation